Lauren Nus Design - Apparel Graphic Design

This shirt has a hunting lodge aesthetic, minus the violence. I am inspired by vintage World Wildlife Fund and National Geographic graphics. I wanted this to have a distinctly vintage feel, so I chose nostalgic fonts, as well as simple colorways that aren't too bright or contemporary.

I've been noticing brands like Hobby Lobby and TJMaxx capitalizing on vintage goose revival. The tshirt graphic is an extension of the hero print. I chose one of the goofier mid century ducks to face left and organized the composition by facing all the more serious geese right. The low right text placement felt more silly than centered and high on the shirt. The target consumer is a mom who wants to interact with vintage fabrics and motifs but doesn't have the time to source fabrics and sew every element herself. The patterns for this collection can be viewed on my pattern design page.

For this graphic, I used Photoshop and Illustrator to create an assembly of ceramic thrifted finds, with funky fonts that speak to a 70s aesthetic. I used a limited palette of cornflower blue, butter yellow, navy, and pink to stylize the reference images.

I noticed the trend of Lenox Spice Village obsession intensifying in the early 2020s as vintage collectibles went viral on social media. Lenox rereleased the 1989 Spice Village again in fall of 2024, and I'm not sure if the fervor ever died down. I love these little houses and I wanted to choose a palette that really popped.

I continued to follow my passion for vintage style in this Kitschy Christmas pajama graphic collection. It recontextualizes mid century style and color with contemporary vector graphics and clean presentation.

I expanded my Whimsigoth pattern series into a shirt graphic by taking some of the biggest elements in the pattern and carefully overlapping them. Pairing groovy fonts of the 70s creates a mixed generation aesthetic of granola naturalism.

Composite florals are a huge trend, as well as fairytale landscapes. In this pattern for applique and trim, I used primitive childish vector shapes to build masses of flowers, butterflies, and botanical elements. I think it would look great as a graphic element for juniors casual shirts.

More detailed information about reference images, inspiration, and process can be found on my Behance: